InMobi, the Adtech startup, is set to make waves with a potential $10 billion valuation in its upcoming IPO, sources reveal to TechCrunch. With plans to list in India and shift its domicile from Singapore, InMobi is making strategic moves to solidify its position in the market.
In a move that could make it one of the largest software startup listings in India, InMobi's IPO is expected to encompass its advertising arm and investments in Glance, a unicorn startup. With an anticipated annual revenue exceeding $700 million by March, InMobi is poised for significant growth.
Founded in 2007, InMobi has faced challenges in the competitive digital advertising space but has since established itself as a key player with a robust advertising platform serving clients like Mastercard, Samsung, and Coca Cola. Backed by SoftBank and having raised less than $300 million to date, InMobi's future looks promising.
Glance, a subsidiary of InMobi, is making waves with its innovative lockscreen platform installed on over 450 million smartphones. With plans to incorporate generative AI for personalized experiences, Glance is aiming to revolutionize user engagement and drive commerce.
InMobi's strategic expansion into generative AI not only enhances Glance's capabilities but also opens up new opportunities in its advertising business. By leveraging AI for native advertisements, InMobi is setting the stage for tailored user experiences and increased engagement.
In conclusion, InMobi's IPO and innovative strategies with Glance and generative AI are shaping the future of digital advertising and user engagement. Investors and consumers alike should keep an eye on InMobi as it continues to disrupt the market and drive growth in the industry.