Unlocking New Opportunities: The Rise of Alternative App Stores in the EU
The European Union has ushered in a new era of competition in the app ecosystem with the introduction of the Digital Markets Act (DMA). This groundbreaking regulation now allows users in the EU to access alternative app stores, providing a gateway to a diverse array of apps beyond Apple's App Store.
But what sets these alternative app marketplaces apart? Unlike Apple's stringent App Review process, apps on these third-party stores undergo a notarization process to ensure they meet essential platform integrity standards, such as being malware-free. Furthermore, each store has its own set of policies for app review and approval, as well as handling support and refunds independently.
Developers looking to tap into this exciting opportunity must adhere to Apple's alternative business terms for DMA-compliant apps in the EU. This includes paying a Core Technology Fee of €0.50 for each initial annual install of their marketplace app, even before reaching the 1 million install threshold required for other EU apps under Apple's DMA terms.
Despite the complexity of these new rules, a handful of developers have seized the chance to distribute their apps outside of Apple's ecosystem. Let's delve into some of the alternative app stores now available to iPhone users in the EU:
AltStore PAL: Co-created by developer Riley Testut, AltStore PAL is an officially approved alternative app marketplace that allows independent developers to showcase their apps alongside popular offerings like Delta and Clip.
Setapp Mobile: MacPaw's Setapp Mobile offers a subscription-based service featuring high-quality apps curated for iOS users in the EU. While it doesn't include big-name apps like Facebook or Uber, Setapp Mobile provides a growing collection of ad-free and in-app purchase-free apps under a recurring subscription price.
Epic Games Store: Epic Games has introduced its alternative iOS app store in the EU, enabling users to access popular games like Fortnite and Rocket League Sideswipe. This move follows Epic's legal battle with Apple over App Store policies, which led to the opening of new distribution channels for developers.
Aptoide: Aptoide, known for its Google Play alternative, now offers an open-source app distribution solution for iOS users in the EU. With a focus on app safety and compliance with the DMA, Aptoide takes a commission on in-app purchases while providing a vast selection of apps to millions of users.
Mobivention Marketplace: Catering to B2B needs, Mobivention marketplace allows EU companies to distribute internal apps for employees outside of Apple's App Store. Moreover, businesses can opt for a customized app marketplace tailored to their specific requirements, offering a unique platform for corporate apps.
In conclusion, the rise of alternative app stores in the EU presents a wealth of opportunities for developers, users, and businesses alike. By exploring these new avenues for app distribution, individuals can access a diverse range of apps, enjoy subscription-based services, and even create customized app marketplaces for their organizations. Embracing this shift in the app ecosystem can lead to innovation, competition, and enhanced user experiences in the digital realm.