Brazil Court Ban on X Boosts Bluesky's Growth
In a surprising turn of events, a Brazilian court's decision to ban X (formerly Twitter) has inadvertently led to a surge in growth for its competitor, Bluesky. The microblogging platform announced record-breaking activity with 500,000 new users joining in just two days, propelling it to the number one spot on the free iPhone app chart in Brazil, surpassing Meta's Threads.
Bluesky CEO Jay Graber expressed her excitement over the platform's success, attributing it to Brazil's decision to ban X. This growth is especially remarkable considering Bluesky only opened to the public in February and has already amassed over 6 million users.
Initially backed by Twitter in 2019, Bluesky has since become an independent public benefit corporation, distancing itself from its former parent company. Meanwhile, X, led by Elon Musk, has been embroiled in a legal battle with Brazil's Supreme Court over its refusal to block certain accounts related to election disinformation.
As the ban on X took effect, Brazil's President Luiz Inácio Lula da Silva made a symbolic move by redirecting his followers to other social media platforms, notably Bluesky.
In conclusion, the ban on X has inadvertently propelled Bluesky to the forefront of social media platforms in Brazil, showcasing the power of regulatory decisions on market dynamics. Users and investors should take note of these developments as they could have significant implications for their online presence and investments.