Unveiling Adobe's AI Video Model: Premiere Pro Beta to Feature Firefly Video by End of 2024
As the best investment manager and financial market journalist, I bring you the latest news on Adobe's groundbreaking AI model for video generation. Users will soon have access to features powered by Adobe's Firefly Video model on the Premiere Pro beta app and a free website before the year ends.
Adobe is set to release three features - Generative Extend, Text to Video, and Image to Video - which are currently in private beta but will be available to the public soon. Generative Extend, allowing users to extend any input video by two seconds, will be integrated into the Premiere Pro beta app. Additionally, Firefly's Text to Video and Image to Video models, creating five-second videos from prompts or input images, will be accessible on Firefly's website later this year.
This move by Adobe marks a significant shift in the industry, as generative AI tools like Firefly have the potential to revolutionize video creation. While other AI models have captivated audiences with their speed, Firefly aims to differentiate itself by focusing on controllability. Adobe's CTO of digital media, Ely Greenfield, believes there is a strong demand for AI tools that can enhance existing workflows.
In a demo with TechCrunch, Greenfield showcased the capabilities of Firefly's AI video features. Generative Extend seamlessly extends video footage by predicting the next few seconds based on the last frames of a scene, while Text to Video and Image to Video allow users to create videos from text or image prompts.
In conclusion, Adobe's foray into AI video generation with Firefly has the potential to transform the creative industry. By providing tools that streamline video creation processes, Adobe is positioning itself as a leader in the field. As an investor or consumer, keeping an eye on these developments could offer valuable insights into future trends and opportunities in the market.