Rajeev Behera's Every startup: Crazy or Brilliant HR Software Revolution?
Rajeev Behera is shaking up the HR software market with his new all-in-one startup, Every. Is it crazy to enter a competitive field already dominated by giants like Gusto and Rippling? Or is Behera's unique approach truly brilliant? Investors seem to think so, as Every just secured a $22.5 million Series A funding round.
Behera's game plan is to target very early-stage tech startups, offering them free incorporation services and a suite of back-office essentials like banking, payroll, and HR benefits. His strategy is to hook customers early and provide them with a seamless experience, making it hard for them to switch to competitors like Rippling.
Every is currently focused on startups with fewer than 200 employees, supporting them through their first five years. Behera envisions that as his customers grow, they will "graduate off" of Every, paving the way for the startup to evolve into a growth-stage fintech company.
One key factor in Every's success is Behera's Y Combinator connections. With half of its customers coming from YC's network, Every has leveraged its ties to Silicon Valley's premier startup factory to fuel its growth.
Despite taking a two-year break after selling his previous company, Behera is back in the game, building Every's HR payroll and banking products from scratch. With the support of investors like Redpoint, Every is poised for success in a crowded market.
The $22.5 million Series A deal signals a bright future for Every, with plans to expand its team and enhance its services. Behera's innovative approach and strategic partnerships set Every apart from the competition, making it a game-changer in the HR software space.
In conclusion, Every's disruptive business model and customer-centric approach make it a standout in the HR software market. Whether you're a startup founder or an investor, keeping an eye on Every could lead to lucrative opportunities in the evolving fintech landscape.