Unveiling the Next Big Thing in E-Commerce: Simpler, the Checkout Revolution!
In the midst of the Covid-19 lockdown, Rania Lamprou, a visionary entrepreneur, witnessed the surge of online e-commerce due to social distancing. However, despite this boom, merchants faced challenges with low conversion rates caused by complex checkout processes. Determined to find a solution, Lamprou embarked on a mission to create a revolutionary "Checkout as a Service" platform that would streamline the checkout experience for both merchants and customers.
As Lamprou delved into coding in Python, she realized she wasn't alone in this space. Tech giants like Shop Pay and Bolt were also making waves, but primarily in the US market. Undeterred, Lamprou, along with her co-founders Alex Kyriakopoulos and Spyros Mandekis, launched Simpler and secured their first $1 million pre-seed funding.
While Shop Pay and Bolt focused on addressing fraud issues in the US, Lamprou identified a gap in the European market, where diverse needs and preferences required localized solutions. With the European e-commerce market booming, Simpler's innovative approach gained traction.
Simpler offers merchants a comprehensive solution to outsource payments, shipping, and loyalty programs, simplifying operations and driving conversions. For shoppers, it promises a seamless one-click buying experience across various stores and channels, making shopping easier than ever before.
With over 250 merchants, half a million registered shoppers, and plans to 10x revenue by 2025, Simpler is poised for exponential growth. Securing €9 million / $10 million in funding, the company aims to expand its presence in the UK, Italy, and Spain, catering to both SMEs and enterprise-level businesses across Europe.
Unlike its competitors, Simpler is platform-agnostic, offering compatibility with all platforms. While Bolt focuses on the US market, Simpler's strategic focus on the UK and Europe sets it apart, delivering tailored solutions to meet the unique demands of these regions.
With a fraction of the funding of Bolt, Simpler has built an end-to-end solution that is revolutionizing the e-commerce landscape. As Lamprou aptly puts it, "We're seeing strong demand as we expand across Europe, offering a simpler, more efficient way to shop online."
In conclusion, Simpler's innovative approach to simplifying the checkout process has the potential to revolutionize the e-commerce industry. By addressing the unique needs of the European market and providing a seamless shopping experience for both merchants and customers, Simpler is paving the way for a brighter, more efficient future in online retail.