Pinterest's New Remix Feature Takes Collages to the Next Level
In a move to enhance user engagement, Pinterest has introduced a new Remix feature for collages, allowing users to put their own spin on existing creations. This feature, similar to those found on popular short video apps like Instagram and Snap, aims to encourage creativity and personalization.
To create a Remix, users can simply navigate to the "Remix a collage card" option in the collage tool or tap the Remix button on a collage while browsing Pinterest. Once edits are published, the final collage will credit both the user and the original creator.
In addition to the Remix feature, Pinterest is also making it easier for users to download and share collages in video format with various styles like regular video, timelapse, unscramble, ink, and analog. This opens up new possibilities for creators to use Pinterest as a short video creation tool.
According to David Temple, Head of Two Twenty, Pinterest's in-house incubator, collages have seen a 418% increase in usage since the beginning of the year. Gen Z users, in particular, are embracing collages as a means of self-expression, with 72% of daily collage users belonging to this demographic.
Collages have become a popular format on Pinterest, surpassing traditional Pins in terms of engagement. Brands like Nike, John Lewis, and Bumble have already started using collages for advertising purposes, showcasing product pins in a visually appealing way.
With over 522 million global monthly active users, Pinterest continues to cater to Gen Z, who are driving primary engagement on the platform. The introduction of the Remix feature and enhanced collage sharing options further solidify Pinterest's position as a go-to platform for creative expression.
In summary, Pinterest's new Remix feature for collages offers users a unique way to express themselves creatively and engage with the platform in a more interactive manner. With the growing popularity of collages and their potential for advertising, users can expect to see more innovative content and opportunities for collaboration on Pinterest in the future.