Snapchat Boosts Chatbot Capabilities with Google Cloud Partnership
Snapchat has recently announced an expanded partnership with Google Cloud to enhance the capabilities of its My AI chatbot. This collaboration will leverage the power of Gemini AI to enable the chatbot to process various types of information, including text, audio, images, and videos.
Gemini AI, similar to Google Lens, will introduce new features to Snapchat that were unveiled at the annual Snap Partner Summit. For instance, users can now ask My AI to translate a photo of a foreign street sign or help them choose the healthiest option from a menu.
Initially launched in February 2023, My AI was powered by OpenAI’s ChatGPT. With the integration of Google's generative AI models, the chatbot can now analyze and respond to images, videos, and text.
According to Google, after integrating Gemini AI into My AI, the chatbot experienced a significant increase in engagement, with over 2.5 times more activity within the United States.
Snap CEO Evan Spiegel expressed his excitement about the partnership, emphasizing how it aligns with Snapchat's mission to empower users to express themselves, stay informed, and have fun together. This collaboration further strengthens the decade-long partnership between Snap and Google Cloud.
While investing in advanced AI features is crucial for Snapchat to stay competitive, there are concerns about the potential risks associated with My AI, particularly for younger users. As the chatbot becomes more sophisticated, the risks may also increase.
In conclusion, the partnership between Snapchat and Google Cloud to enhance My AI's capabilities with Gemini AI signifies a significant advancement in AI technology within the social media landscape. Users can expect more personalized and interactive experiences on Snapchat, although caution is advised regarding the potential risks associated with AI advancements.