Meta Unveils AI-powered Business Chatbots for WhatsApp and Messenger Ads at Meta Connect 2024 Conference
At the Meta Connect 2024 developer conference in Menlo Park, Meta made a groundbreaking announcement on expanding its AI-powered business chatbots to brands on WhatsApp and Messenger through click-to-message ads. Businesses now have the capability to set up ad-embedded chatbots that can communicate with customers, provide support, and facilitate orders, ultimately leading to increased sales and customer engagement.
Meta is integrating more of its ad products and tools with AI technology. Advertisers can now create new ad images with AI and utilize AI-generated alternate versions of ad headlines. Additionally, Meta has been testing AI-powered customer support for businesses on WhatsApp, enabling automatic responses to customer queries.
With over a million advertisers using its AI ad tools and 15 million ads created last month alone, Meta is at the forefront of AI-driven advertising. However, while Meta claims that AI ads improve click-through rates, a survey conducted by Callvu earlier this year revealed that most customers prefer speaking with live customer agents rather than interacting with AI chatbots instantly.
In conclusion, the integration of AI-powered chatbots in advertising presents both opportunities and challenges for businesses. While AI technology can enhance customer engagement and drive sales, it is important for businesses to strike a balance between automation and human interaction to meet customer preferences and expectations. Stay tuned for more updates on the evolving landscape of AI in advertising.