Unveiling the Secret Behind EA FC's Soundtrack Selection Process - Exclusive Insights from EA's President of Music
In the world of music and gaming, getting a song featured on Fifa - now known as EA FC - is a dream come true for many artists. But how does EA choose which songs make the cut from the thousands of submissions they receive each year?
In an exclusive interview with EA's president of music, Steve Schnur, he revealed that the selection process is all about one thing - the player. The ultimate decision-maker is the gamer who purchases the game, and the chosen songs must resonate with the overall tone of the game.
While big names like Skepta and Dua Lipa have graced the soundtrack, EA also aims to discover and promote emerging talent. Bands like Kasabian and Catfish and the Bottlemen saw their careers skyrocket after being featured on Fifa.
But how does EA discover these unknown bands? It's all about digging deep and reaching out to artists directly. Steve Schnur shared an anecdote about a young band from Yorkshire that he stumbled upon online and personally contacted to feature in the game.
The impact of being featured on Fifa can be transformative for artists, as seen with British duo Good Neighbours, who landed a spot on EA FC 25. The exposure from the game not only boosts their career but also connects them with fans who eagerly await their songs on the soundtrack.
In a heartwarming twist, Oli Fox from Good Neighbours has a personal connection to Fifa through his brother, professional footballer Morgan Fox, who has been featured in the game for years. For Oli, seeing both his music and his brother's football career celebrated in Fifa is a proud moment for their family.
So, for aspiring musicians, landing a song on EA FC could be the breakthrough they need to reach a global audience and kickstart their music career. With EA's dedication to showcasing diverse talent, the next big thing in music could be just a game feature away.