Breaking News: Amazon Prime Video Plans to Enter Live News Business with Brian Williams Hosting Election Night Special
In a surprising move, Amazon Prime Video is in talks with Brian Williams to host a live Election Night special, according to a report by Variety. The streaming giant, known for its on-demand shows and movies, is expanding into live programming with this non-partisan coverage of the U.S. presidential election.
This strategic move to compete with traditional TV news broadcasts comes as Amazon has already dipped its toes into live programming with Thursday night NFL broadcasts. Even competitors like Netflix are making similar moves, with a recent deal to stream WWE content starting in 2025.
While Amazon has not confirmed the news, Variety reports that this Election Night special is a one-time event and not part of a regular news programming plan.
Analysis:
This bold move by Amazon Prime Video signals a shift towards live news coverage in the streaming world. As an investor, this could mean potential growth for Amazon's streaming business and increased competition in the live news market. For viewers, it offers a new option for non-partisan election coverage and a glimpse into the future of streaming services. Keep an eye on Amazon's next moves in the live programming space for potential investment opportunities and to stay informed on the changing landscape of media consumption.