Dott Emerges as European Micromobility Giant: What Investors Need to Know
In a strategic move to dominate the micromobility industry, Tier and Dott, two leading scooter- and bike-sharing services in Europe, have merged to form a single powerhouse known as Dott. This merger, announced back in January 2024, is all about scale and efficiency in a challenging market with thin profit margins.
Dott CEO Henri Moissinac emphasized the importance of operating as one cohesive entity, streamlining operations, and offering a seamless experience to users. This consolidation will involve migrating Tier users to the Dott app by March 2025, ensuring a unified fleet of electric bikes and scooters under the Dott brand.
With a combined fleet of 250,000 vehicles in 427 cities across Europe and the Middle East, Dott aims to enhance the unit economics and compete with industry leader Lime. The focus is on increasing the number of rides per active rider per month, catering to local communities, and promoting passes to drive recurring usage.
The recent €60 million funding injection further solidifies Dott's position in the market, providing opportunities for future growth and expansion. As investors consider the implications of this merger, it's essential to understand the company's strategic vision and potential for long-term success in the evolving micromobility landscape.