Modern connected vehicles, especially EVs, are generating a treasure trove of data. But automakers often keep this data locked away from owners, leaving them in the dark about their own vehicle usage. However, Ben Schippers has revolutionized this with TezLab, an app that is like Strava for EVs, offering insights and analytics for Tesla and now Rivian vehicles.
TezLab's latest feature, the "car report," provides owners with in-depth data on their charging habits, battery health, and driving style, all presented in visually appealing visualizations. This data is processed using machine learning, giving users a detailed look at their vehicle's performance.
Moreover, TezLab allows users to compare their data with other Tesla owners, enabling them to see how their battery health and driving habits stack up against others. This level of insight was made possible by Tesla's release of an official API for third-party developers, allowing TezLab to access and interpret data in new and innovative ways.
While TezLab initially focused on Tesla owners, it has now expanded to include Rivian vehicles, with plans to add Hyundai and Kia EVs in the future. This expansion will require building relationships with other automakers and investing in more resources to support the growing user base.
Despite the challenges of balancing growth and costs, Schippers remains confident in TezLab's ability to sustain its operations through customer acquisition and the Pro subscription model. By providing valuable insights and analytics to EV owners, TezLab is not only revolutionizing the way we interact with our vehicles but also helping us make more informed decisions about our finances and driving habits.