The Urgent Need for New AI-Powered Impersonation Law: Copyright Office Report
The U.S. Copyright Office has released a report on the potential impact of AI on intellectual property, with a focus on combatting AI-powered impersonation. The agency's director, Shira Perlmutter, emphasizes the need for immediate nationwide protection against unauthorized digital replicas that can harm reputations and livelihoods.
The report highlights the ease with which AI can create realistic virtual versions of individuals using just a few videos and social media posts. This poses a significant threat to both public figures and private citizens, prompting the Copyright Office to call for a new law to address the issue.
Congress is already working on legislation to address AI-generated replicas, and the Copyright Office's recommendations provide important nuances that lawmakers may want to consider. These include liability for distributing unauthorized replicas, lifetime protection for individuals, and a safe harbor mechanism for online service providers.
The proposed law would treat individuals' likenesses like copyrighted material, providing federal protection while allowing states to enforce additional safeguards. By building on existing legislation, lawmakers can create a comprehensive framework to combat AI-powered impersonation.
In conclusion, the need for a new law to address AI-powered impersonation is clear, and the Copyright Office's recommendations provide a roadmap for effective legislation. By taking action now, policymakers can protect individuals from the potential harms of unauthorized digital replicas and safeguard their identities in an increasingly digital world.