Investment Manager Reveals Floki's Valhalla Ad Campaign in English Premier League 2024-25 Season
Miami, Florida, August 13th, 2024 - Floki, the leading cryptocurrency, is thrilled to announce the launch of Valhalla, an innovative PlayToEarn MMORPG, as the centerpiece of a major advertising initiative during the upcoming English Premier League (EPL) season.
This strategic move will leverage LED perimeter boards at live games to garner immense global exposure and bolster the brand's reputation. The EPL is the most watched sports league worldwide, surpassing the viewership of both the UEFA Champions League and the Bundesliga combined. In the 2022-23 season alone, the EPL attracted a staggering 3.23 billion viewers.
With a reach of 712 million households in 190 countries, the league engages 2.01 billion viewers during live matches and 1.22 billion viewers for highlights and other content, as per Nielsen data. Premier League clubs boast a massive social media following, with over 500 million total followers across platforms like Facebook, Instagram, TikTok, and YouTube.
Valhalla's LED ads will be strategically positioned for maximum visibility, offering dynamic and tailored content. These ads will be visible across various channels, including broadcast, social media, mobile, and online platforms. The campaign is expected to reach over 200 million people globally, generating 1.2 billion impressions and nearly 440 hours of on-screen exposure.
The comprehensive ad campaign will be featured on major broadcasters such as Sky Sports, Amazon Prime, NBC Sports, and more. Valhalla is an exciting MMORPG set in a Norse mythology-inspired world, offering players a unique Creature-Collection adventure experience.
Floki, the people's cryptocurrency, powers the Floki ecosystem and aims to be the most recognized and utilized digital currency globally. With over 490,000 holders, Floki focuses on utility, community, and marketing initiatives.
In conclusion, this ad campaign signifies a significant opportunity for both Floki and Valhalla to enhance their global presence and engage with a vast audience. This strategic move showcases the power of innovative marketing strategies in the digital age and the potential for crypto and gaming industries to intersect for mutual benefit.
Contact:
Pedro Vidal
Community Relations Officer
Floki
Marketing@Floki.com
For more information, visit Floki's official website and social media channels.