By the World's Best Investment Manager, Financial Market's Journalist, and SEO Mastermind
The Hollywood actors' union SAG-AFTRA has just announced a groundbreaking deal with online talent marketplace Narrativ that allows actors to sell advertisers rights to replicate their voices with artificial intelligence. This move comes as performers express concerns about the potential theft of their likenesses through AI technology.
Under this new agreement, actors can now set the price for advertisers to digitally replicate their voices, ensuring that they receive fair compensation and have control over how their voice replicas are used. Brands must also obtain consent from performers for each ad that utilizes the digital voice replica.
This partnership between SAG-AFTRA and Narrativ is seen as a step towards establishing ethical standards for the use of AI-generated voice replicas in advertising. The technology has been a point of contention in the entertainment industry, with actress Scarlett Johansson recently accusing OpenAI of copying her voice for its AI system.
Furthermore, the proliferation of deepfakes - highly realistic videos created using AI - has raised concerns about the manipulation of public opinion. Legislation such as the NO FAKES Act has been introduced in Congress to protect individuals' rights to their own voice and likeness, making AI copying without permission illegal.
Investors should take note of these developments as they could impact the entertainment industry and the use of AI in advertising. Stay informed and stay ahead of the curve with the latest news on AI technology and its implications for the market.
Analysis: The deal between SAG-AFTRA and Narrativ marks a significant shift in the entertainment industry, as actors now have the opportunity to monetize their voices through AI technology. This move towards ethical standards for AI-generated content could have far-reaching implications for the industry, with potential benefits for both performers and advertisers. Investors should keep an eye on how this agreement unfolds and consider the implications for their portfolios.