Unveiling Roblox's Future Plans: New Revenue Sharing Program, Generative AI Creation, and Social Features
At the annual Roblox Developers Conference, the company made groundbreaking announcements that will revolutionize the platform in the coming months and years. Roblox is set to introduce new ways for creators to earn money through their experiences, with a significant increase in revenue sharing. Creators will now receive up to 70% of the revenue for their paid experiences, encouraging traditional game developers to join the platform.
Additionally, Roblox is partnering with Shopify to allow creators to sell physical merchandise within their experiences, aiming to pilot this integration later this year. The company will also roll out a "Price Optimization" tool to help developers identify the best pricing strategy for in-experience purchases, maximizing sales for both developers and players.
Furthermore, Roblox is working on a 3D foundational model to power generative AI creation on the platform, allowing creators to generate 3D content using text, video, and prompts. This breakthrough technology aims to simplify the game development process and enable more people to create games on Roblox.
Moreover, Roblox is introducing new social features, such as "Parties" for group interactions, forums for sharing feedback, and a music discovery platform with trending songs and artist integrations. These features align with Roblox's ambitious goal of having 10% of all gaming content revenue worldwide flowing through its ecosystem.
In conclusion, Roblox's upcoming changes will not only benefit creators and players but also position the platform as a major player in the gaming industry. By providing new revenue opportunities, advanced AI creation tools, and enhanced social features, Roblox is paving the way for a more engaging and inclusive gaming experience for all users.