Unveiling the Future of Food Distribution: Permanent's Innovative Approach
In the midst of the COVID-19 pandemic, Wiley Webb embarked on a groundbreaking journey with his wife to explore the most critical issues in the food system. After speaking with over 70 farms, a common theme emerged - the need for more buyers. Large buyers expressed their desire to connect with these farms, but faced challenges due to slow and opaque procurement processes.
Recognizing this gap, Webb took matters into his own hands and founded Permanent, a B-corp in 2022. The company officially launched its marketplace in 2023, with a mission to revolutionize food distribution by connecting commercial buyers with farms that practice regenerative farming or are owned by diverse farmers. This innovative approach not only promotes sustainability but also helps buyers cut distribution costs by ordering in-season produce grown locally.
Permanent's use of AI technology sets it apart from traditional distributors, allowing the company to predict seasonal availability and seamlessly integrate products into existing supply chains. By offering customized solutions to meet the unique needs of each business, Permanent has already attracted major clients like Sweetgreen and Kettle and Fire.
In just a short time since its inception, Permanent has collaborated with 60 farms in California, with half of them owned by women or people of color. The company's recent $3.7 million seed funding round led by Better Tomorrow Ventures signals a promising future for expansion and innovation.
Looking ahead, Permanent aims to introduce financial services such as lending and cashflow management to further support its growing network. With plans to establish a national presence by 2027, the company remains committed to promoting regenerative and organic farming practices while adapting to the evolving demands of the market.
In conclusion, Permanent's disruptive approach to food distribution not only benefits farmers and buyers but also paves the way for a more sustainable and transparent food system. Whether you're a conscious consumer or a savvy investor, keeping an eye on Permanent's progress could offer valuable insights into the future of the industry and potential investment opportunities. Don't miss out on being part of this groundbreaking movement towards a more sustainable future for food distribution.